Executives
Nick Adcock – Chief Executive Officer
Nick Adcock serves as the CEO of Spyder Active Sports, bringing over 25 years of global leadership experience in the premium sports lifestyle and outdoor sectors. A visionary executive, Nick has a proven track record of scaling iconic brands, having previously held CEO and President roles at DC Shoes, Fox Racing, and global divisions of Reebok.
At Spyder, Nick is focused on aligning the brand’s rich heritage of “Performance and Innovation” with modern consumer demands. He was instrumental in restructuring and extending Spyder’s long-standing partnership with the U.S. Ski Team, ensuring the brand remains the exclusive apparel partner for the Alpine, Freestyle, and Freeski teams through the 2026 Winter Olympics. His leadership philosophy combines creative brand strategy with hands-on operational excellence to drive growth and cultural transformation.